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Eklektik exists in the unorganized marketplace of electronic components and robotics, overrun with scores of similar offerings.
In order to establish Eklektik as a salient brand that understood and connected with its target audience, we felt the need to break away from this robot-like grouping of the category and position Eklektik as a brand that helps realize the dreams of millions of enthusiasts and professionals.
By using a custom designed robot inspired typeface and inspirational messaging on Eklektik's branding and packaging, we turned the cold and geeky world of hardware into something relatable and energizing.
Branding - Packaging
© The Dallas Company - 2021
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